New energy SUVs in Brunei are capturing increasing consumer interest as Great Wall Motors (GWM), one of China's leading automobile manufacturers, officially launched its Tank 500 SUV in the country. Held on January 3, 2025, at the new GWM Experience Centre in Bandar Seri Begawan, the event marked a major milestone in Brunei’s automotive market. The launch ceremony attracted nearly 200 guests, including Chinese Ambassador to Brunei Xiao Jianguo and prominent Bruneian officials.
The GWM Tank 500, a hybrid SUV, is part of GWM’s global push to promote environmentally friendly and technologically advanced vehicles. Its launch reflects Brunei's growing appetite for modern SUVs that blend performance, style, and sustainability. According to Zhao Meng, regional marketing director at Great Wall Motors, nearly 1,000 GWM vehicles have been sold in Brunei since the brand entered the market in 2021, with sales continuing to grow steadily.
Why New Energy SUVs in Brunei Are on the Rise
Consumer Demand for Modern Mobility
Brunei, with a population of 340,000 and over 300,000 registered vehicles, has a strong car culture. SUVs, pickup trucks, and off-road vehicles dominate the roads due to the country’s terrain and lifestyle. New energy SUVs in Brunei are fast becoming an attractive option for consumers who are looking for eco-friendly alternatives without sacrificing power or comfort.
The GWM Tank 500, in particular, offers a compelling blend of rugged design and hybrid technology. Its introduction reinforces GWM’s long-term commitment to bringing cutting-edge automotive solutions to Brunei through its local partner, Berjaya Sdn Bhd.
Strengthening China-Brunei Automotive Ties
Pengiran Irwan Ab Rahaman, Managing Director of Berjaya Sdn Bhd, highlighted that the launch of the GWM Tank 500 demonstrates China's ongoing innovation and its alignment with Brunei's aspirations for green transportation. With the unveiling of this model, new energy SUVs in Brunei are expected to expand their footprint even further in the coming years.
Future Outlook for Brunei’s EV Market
As global demand shifts towards electric and hybrid vehicles, new energy SUVs in Brunei are likely to play a central role in the nation's automotive transition. The government’s openness to eco-friendly solutions and strong interest from consumers support this positive trajectory. GWM’s success in Brunei could pave the way for more Chinese brands to enter and thrive in this evolving market.
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